Do you find this as absurd as I did?
I understand the basic concepts of junk mail.
To make money.
While getting the same credit card offer every week seems a bit excessive and wasteful, at least mass mailings to advertise for credit or banking make sense.
Other services? Not so much.
I picked up the mail the other day and sorted through it, glancing at all of the junk mail to make sure it wasn’t “real”.
I mean, SERIOUSLY?
And I laughed, because it was the last thing I ever expected to read in my mail.
The laughter stirred my curiosity, and I found myself opening the envelope.
Sure enough, it was an advertisement, touting the wonderful perks of… cremation.
Cremation that is somehow simultaneously “free” and “pre-paid”.
And at the far bottom of the “letter”, in tiny font it said:
Because that is so likely to soothe me.
What do you think?
Are they marketing geniuses (they did, after all, get me to open up the mail, even if it was to laugh at more absurdity)? Or should whoever suggested the idea be banished from the realm of advertising forever?